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The Kevin and Fred Show 

Nov 18, 2019

About the Episode


My guest today is John Mitchell, a man whose life story, transformation and success is incredibly inspiring. By implementing the mental technique he developed, he was able to take his income from six figures to seven figures and change his life in other key areas like relationships and health. 


John’s 12 minutes a day “Think It Be It” technique is recognized today as the “Top Practical Application in the World” of the legendary book Think and Grow Rich. John started out as a CPA but became an entrepreneur at the age of 30. He owned companies in a variety of industries including real estate development, banking, a restaurant, a children's book publishing company, and an automotive company. But upon reaching 50, he wasn’t as successful as he thought he should be. Then he found the top book on success and achievement ever written, Think and Grow Rich, with over 100 million copies sold. And John developed his 12 minute daily technique around the book’s central concept – “what you envision in detail on a daily basis is what shows up in your life”. A practical application of the legendary book didn’t exist before so John created it. 


When he applied his technique to his own life, he saw his income go to over $5 million a year. Previously, for 20 years as an entrepreneur, he earned low six figures a year. This huge difference happened because the daily technique he implemented significantly increased his control over himself. It also made him laser-focused every day on only the 2-3 things that move the needle in his business and his life. John’s company Think It Be It is the top company in the “Success through Science” category of the success and human achievement field, and the science behind his technique was profiled in a Time Magazine cover story. 


Our ongoing thoughts determine our success, but in order for those thoughts to translate into new habits and different results, we have to consistently work on reprogramming how we think. We need to lead a life of intense intention, clarity, discipline and focus and there needs to be a tool we can rely on to implement them into our lives. That is how we break through the ceiling and grow in every key area of our lives.

In Today’s Episode, We Talk About;


- Why it takes more than hard work to earn seven figures, and the significance of Think and Grow Rich. 

- How John Mitchell went from six figures to seven figures 25 years into his career

- How to reprogram our internal operating system so that we’re not working from a place of fear and reactivity. 

- The 2 key behaviors that set mega-achievers apart. 

- John’s 12 minute “Think It, Be It” mental technique.   

- Darren Hardy’s success story and how John connected with him. 

Guest Info


John is an Entrepreneur and Success mentor helping entrepreneurs up their game to NET 7 figures a year. He is the founder of Think It Be It, the “Top Practical Application in the World” of the legendary book Think and Grow Rich. Register for John’s FREE 5 Day Entrepreneur "Success Formula" Program here


Email: [email protected]