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The Kevin and Fred Show 

Sep 14, 2020

In this episode, I’m joined by real estate veteran and marketing expert and coach Ricardo Bueno. He has spent his career coaching and educating agents on how to implement technology, systems, and build automation into their business. Ricardo has been able to observe and implement some of the most effective marketing strategies for his real estate clients, and through Homebot’s monthly valuation email, his clients have been able to increase their transactions, engage with their database with a piece of valuable content with an open rate of up to 90%. That’s why using Homebot for homeowners as a marketing tool is the biggest no-brainer in real estate marketing.  Today Ricardo shares why it’s an easy but powerful thing to implement in our businesses. 

 

Ricardo Bueno is real estate veteran, speaker and marketing technology director for West in California. He’s a house-hold name in the real estate industry with over 10+ years experience speaking from stage at Inman’s Real Estate Connect San Francisco and C.A.R. Expo. Ricardo has coached thousands of real estate agents and brokers on how to successfully implement marketing strategies and technology into their business to boost their productivity

 

The people we help buy or sell a home, are going to undergo a series of changes throughout the time they own that house. Their lives are going to shift overtime which changes their real estate needs or at least leaves them with questions about the next move to make. These are questions their original lender or agent can ask, but the problem is they don’t want to ask us because they are afraid of being sold to. 

 

What we need is something of value that we consistently send them to keep them engaged and keep us top-of-mind. This is where Homebot for homeowners comes in. People are already thinking about the value of their homes, we can give them what they want by giving them something of value and staying in touch with them.  

 

Implementing this strategy has produced high ROI for real estate agents because it’s something that homeowners value. It gives them information to make a choice for their next real estate decision, whether it’s refinancing or selling, so it empowers them too. 

 

For more information visit https://www.ricardobueno.com/kevinandfred/ and https://themoderndayagent.com/

https://homebot.ai/

 

 

Guest Info

 

Ricardo is real estate veteran, speaker and marketing technology director for West in California. He’s a house-hold name in the real estate industry with over 10+ years experience speaking from stage at Inman’s Real Estate Connect San Francisco and C.A.R. Expo. Ricardo has coached thousands of real estate agents and brokers on how to successfully implement marketing strategies and technology into their business to boost their productivity.

 

 

Don't forget to get the freebie from this episode: https://www.ricardobueno.com/kevinandfred/ 

 

Want to learn more about Homebot? Reach out to them directly at:
Grant Horvath
Enterprise Account Executive - Homebot
561-699-5063